WhatsApp Business API · Delhi
We handle Meta verification, build the message flows that recover carts and answer buyers in minutes, and automate the order-to-dispatch work behind them. Most accounts go live in 10–14 days.
Delhi-based · Meta fees passed through at cost · no lock-in
Working with brands selling on Amazon Flipkart Meesho Myntra Shopify WooCommerce
The basics
The WhatsApp Business API (officially the WhatsApp Business Platform, or Cloud API) is Meta’s official way for businesses to send and receive WhatsApp messages from software instead of a single phone. Your store, CRM or order sheet can send order updates automatically, several team members can answer chats from one number, and you can run approved campaigns to customers who have opted in.
Unlike the free WhatsApp Business app, it has no limit on agents, supports chatbots and integrations, and can qualify for a verified badge. Meta charges per delivered template message by category (marketing, utility or authentication), and replies inside a customer’s 24-hour service window are free.
Why it matters
Most Indian D2C brands and marketplace sellers still answer buyers by hand, chase abandoned carts by email nobody opens, and type dispatch updates one at a time. WhatsApp Business API fixes all three — but only if the templates get approved, the opt-ins are clean, and the flows are wired to your actual order data. That last part is the work.
Order confirmations, shipping updates and delivery notifications go out automatically, in the app your customer already has open.
A timed three-message recovery sequence that runs on every abandoned cart, without anyone remembering to send it.
Order sheet to courier label to tracking message, connected once and then left alone. The hours come back to your team.
What we do
We also build websites and run Meta and Amazon ads — but these three are what we’re known for, and what we’d rather be judged on.
01
₹25,000 – ₹60,000 · live in 10–14 days
02
from ₹12,000/month · Meta fees at cost
03
₹20,000 – ₹75,000 · optional monthly AMC
How it works
STEP 01
Twenty minutes on your order volume and platforms. We tell you if the API is worth it — including when it isn’t.
STEP 02
We handle Meta business verification, the WABA and the number. You send documents once.
STEP 03
Written, submitted, approved and connected to your store or order sheet. Day 10 to 14.
STEP 04
Campaigns, new templates, rejections handled, one report a month with revenue attached.
Know the difference
If someone is offering you unlimited WhatsApp messages for a few thousand rupees a month, this is what you’re actually buying.
| Bulk sender tool | Official Business API | |
|---|---|---|
| Approved by Meta | No — unofficial automation | Yes — Meta's official platform |
| Risk to your number | Ban is a matter of when, not if | Compliant while opt-in rules are followed |
| Verified badge possible | Never | Yes, once you qualify |
| Message delivery | Throttled and unpredictable | Reliable, with delivery and read status |
| Purchased lists | Encouraged — and risky under TRAI DND rules | Not permitted, and we won't do it |
| Integrates with your orders | Rarely | Yes — store, sheet or courier data |
| What you pay | Flat fee, real cost is the ban | Meta's published per-message rate, at cost |
Who we work with
High cart abandonment, heavy repeat purchase, seasonal campaigns.
Marketplace order volume with no direct line to the customer.
Enquiry response speed, dealer order status, collections reminders.
Subscription reminders, reorder prompts, delivery windows.
Long buying cycles that need follow-up without being pushy.
Appointment confirmations and reminders that reduce no-shows.
Straight answers
The WhatsApp Business app is a free mobile app for one person answering chats by hand. The Business API is the official platform for businesses that need automation, multiple agents, and messages triggered by real events like an order being dispatched. A number can be on one or the other, not both — so moving to the API means migrating your existing number.
No, and neither can anyone else legitimately. Marketing messages require explicit opt-in that the recipient can withdraw, and messaging DND-registered numbers carries TRAI exposure on top of the risk of your account being banned. Any agency offering to blast a bought list is selling you a ban. We build a real opt-in list instead.
Utility messages to existing customers — order confirmations, shipping and delivery updates, payment reminders. These still need approved templates but not marketing consent. For most sellers this is where the majority of the value sits anyway.
There are two costs: our setup and management fee, and Meta’s own charges. Since July 2025 Meta charges per delivered template message, and the rate depends on the category — marketing messages cost several times more than utility ones, and replies inside the 24-hour customer service window are free. Meta revises its India rate card from time to time, and 18% GST applies. We pass Meta’s charges through at published rates with no markup, and model your likely monthly cost before you commit.
Most accounts go live in 10 to 14 days. The variable is Meta business verification, which depends on how quickly your documents come back and how clean your business registration details are.
Usually promotional language inside a utility template, unclear variable use, or a category mismatch. Each rejection costs time, so we write to the rules and flag the lines that will fail before submission.
We’ll say so on the first call. Below roughly 300 orders a month the setup rarely pays for itself, and a well-run WhatsApp Business app with a good order-tracking sheet will serve you better. We’d rather tell you that than sell you something you don’t need.
Send your WhatsApp number and what you sell. Within one working day we’ll tell you whether the API makes sense for your volume — and if it doesn’t, we’ll say so and you’ll hear nothing further.