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WhatsApp Business API · Delhi

WhatsApp Business API for Indian brands that sell online

We handle Meta verification, build the message flows that recover carts and answer buyers in minutes, and automate the order-to-dispatch work behind them. Most accounts go live in 10–14 days.

Delhi-based · Meta fees passed through at cost · no lock-in

Working with brands selling on Amazon Flipkart Meesho Myntra Shopify WooCommerce

The basics

What is WhatsApp Business API?

The WhatsApp Business API (officially the WhatsApp Business Platform, or Cloud API) is Meta’s official way for businesses to send and receive WhatsApp messages from software instead of a single phone. Your store, CRM or order sheet can send order updates automatically, several team members can answer chats from one number, and you can run approved campaigns to customers who have opted in.

Unlike the free WhatsApp Business app, it has no limit on agents, supports chatbots and integrations, and can qualify for a verified badge. Meta charges per delivered template message by category (marketing, utility or authentication), and replies inside a customer’s 24-hour service window are free.

Why it matters

Your customers already live on WhatsApp. Your order updates don't.

Most Indian D2C brands and marketplace sellers still answer buyers by hand, chase abandoned carts by email nobody opens, and type dispatch updates one at a time. WhatsApp Business API fixes all three — but only if the templates get approved, the opt-ins are clean, and the flows are wired to your actual order data. That last part is the work.

Answer buyers in seconds

Order confirmations, shipping updates and delivery notifications go out automatically, in the app your customer already has open.

Recover carts while you sleep

A timed three-message recovery sequence that runs on every abandoned cart, without anyone remembering to send it.

Stop typing updates by hand

Order sheet to courier label to tracking message, connected once and then left alone. The hours come back to your team.

What we do

Three services, priced openly

We also build websites and run Meta and Amazon ads — but these three are what we’re known for, and what we’d rather be judged on.

01

WhatsApp Business API setup

₹25,000 – ₹60,000 · live in 10–14 days

02

Campaign and drip management

from ₹12,000/month · Meta fees at cost

03

Marketplace and ops automation

₹20,000 – ₹75,000 · optional monthly AMC

How it works

Four steps from first call to live

STEP 01

Free fit check

Twenty minutes on your order volume and platforms. We tell you if the API is worth it — including when it isn’t.

STEP 02

Verification and setup

We handle Meta business verification, the WABA and the number. You send documents once.

STEP 03

Templates and flows live

Written, submitted, approved and connected to your store or order sheet. Day 10 to 14.

STEP 04

Managed every month

Campaigns, new templates, rejections handled, one report a month with revenue attached.

Know the difference

Bulk WhatsApp sender vs the official Business API

If someone is offering you unlimited WhatsApp messages for a few thousand rupees a month, this is what you’re actually buying.

Bulk sender toolOfficial Business API
Approved by MetaNo — unofficial automationYes — Meta's official platform
Risk to your numberBan is a matter of when, not ifCompliant while opt-in rules are followed
Verified badge possibleNeverYes, once you qualify
Message deliveryThrottled and unpredictableReliable, with delivery and read status
Purchased listsEncouraged — and risky under TRAI DND rulesNot permitted, and we won't do it
Integrates with your ordersRarelyYes — store, sheet or courier data
What you payFlat fee, real cost is the banMeta's published per-message rate, at cost

Who we work with

Built for how Indian sellers actually operate

D2C fashion and home textiles

High cart abandonment, heavy repeat purchase, seasonal campaigns.

Amazon and Flipkart sellers

Marketplace order volume with no direct line to the customer.

Manufacturers and B2B suppliers

Enquiry response speed, dealer order status, collections reminders.

Food, FMCG and wellness

Subscription reminders, reorder prompts, delivery windows.

Jewellery and high-consideration

Long buying cycles that need follow-up without being pushy.

Services and clinics

Appointment confirmations and reminders that reduce no-shows.

Straight answers

WhatsApp Business API questions, answered honestly

The WhatsApp Business app is a free mobile app for one person answering chats by hand. The Business API is the official platform for businesses that need automation, multiple agents, and messages triggered by real events like an order being dispatched. A number can be on one or the other, not both — so moving to the API means migrating your existing number.

No, and neither can anyone else legitimately. Marketing messages require explicit opt-in that the recipient can withdraw, and messaging DND-registered numbers carries TRAI exposure on top of the risk of your account being banned. Any agency offering to blast a bought list is selling you a ban. We build a real opt-in list instead.

Utility messages to existing customers — order confirmations, shipping and delivery updates, payment reminders. These still need approved templates but not marketing consent. For most sellers this is where the majority of the value sits anyway.

There are two costs: our setup and management fee, and Meta’s own charges. Since July 2025 Meta charges per delivered template message, and the rate depends on the category — marketing messages cost several times more than utility ones, and replies inside the 24-hour customer service window are free. Meta revises its India rate card from time to time, and 18% GST applies. We pass Meta’s charges through at published rates with no markup, and model your likely monthly cost before you commit.

Most accounts go live in 10 to 14 days. The variable is Meta business verification, which depends on how quickly your documents come back and how clean your business registration details are.

Usually promotional language inside a utility template, unclear variable use, or a category mismatch. Each rejection costs time, so we write to the rules and flag the lines that will fail before submission.

We’ll say so on the first call. Below roughly 300 orders a month the setup rarely pays for itself, and a well-run WhatsApp Business app with a good order-tracking sheet will serve you better. We’d rather tell you that than sell you something you don’t need.

Tell us what you sell. We'll tell you if this is worth it.

Send your WhatsApp number and what you sell. Within one working day we’ll tell you whether the API makes sense for your volume — and if it doesn’t, we’ll say so and you’ll hear nothing further.