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What is WhatsApp Business API?

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WhatsApp Business API · Delhi

WhatsApp Business API for Indian brands that sell online

We handle Meta verification, build the message flows that recover carts and answer buyers in minutes, and automate the order-to-dispatch work behind them. Most accounts go live in 10–14 days.

Delhi-based · Meta conversation fees passed through at cost · no lock-in

Working with brands selling on AmazonFlipkartMeesho MyntraShopifyWooCommerce
Why it matters

Your customers already live on WhatsApp. Your order updates don't.

Most Indian D2C brands and marketplace sellers still answer buyers by hand, chase abandoned carts by email nobody opens, and type dispatch updates one at a time. WhatsApp Business API fixes all three — but only if the templates get approved, the opt-ins are clean, and the flows are wired to your actual order data. That last part is the work.

Answer buyers in seconds

Order confirmations, shipping updates and delivery notifications go out automatically, in the app your customer already has open.

Recover carts while you sleep

A timed three-message recovery sequence that runs on every abandoned cart, without anyone remembering to send it.

Stop typing updates by hand

Order sheet to courier label to tracking message, connected once and then left alone. The hours come back to your team.

What we do

Three services, priced openly

We also build websites and design brand assets — but these three are what we're known for, and what we'd rather be judged on.

01

WhatsApp Business API setup

  • Meta business verification and WABA creation
  • Number migration off the WhatsApp Business app
  • 8–10 approved message templates
  • Order confirmation, shipping and cart-recovery flows
  • Website opt-in capture and handover training

₹25,000 – ₹60,000 · live in 10–14 days

02

Campaign and drip management

  • Four segmented broadcast campaigns a month
  • Win-back, cart recovery and review-request drips
  • Template writing, submission and rejection handling
  • Opt-in and opt-out list hygiene
  • Monthly report with revenue attribution

from ₹12,000/month · Meta fees at cost

03

Marketplace and ops automation

  • Order sheet to courier label pipeline
  • Shipment tracking synced back to the customer
  • Daily sales and ad-spend dashboard by SKU and platform
  • Replenishment and stock-out alerts
  • Marketplace payout reconciliation

₹20,000 – ₹75,000 · optional monthly AMC

How it works

Four steps from first call to live

STEP 01

Free fit check

Twenty minutes on your order volume and platforms. We tell you if the API is worth it — including when it isn't.

STEP 02

Verification and setup

We handle Meta business verification, the WABA and the number. You send documents once.

STEP 03

Templates and flows live

Written, submitted, approved and connected to your store or order sheet. Day 10 to 14.

STEP 04

Managed every month

Campaigns, new templates, rejections handled, one report a month with revenue attached.

Know the difference

Bulk WhatsApp sender vs the official Business API

If someone is offering you unlimited WhatsApp messages for a few thousand rupees a month, this is what you're actually buying.

Bulk sender toolOfficial Business API
Approved by MetaNo — unofficial automationYes, through an authorised provider
Risk to your numberBan is a matter of when, not ifCompliant while opt-in rules are followed
Green tick possibleNeverYes, once you qualify
Message deliveryThrottled and unpredictableReliable, with delivery and read status
Purchased listsEncouraged — and illegal under TRAI DND rulesNot permitted, and we won't do it
Integrates with your ordersRarelyYes — store, sheet or courier data
What you payFlat fee, real cost is the banMeta's published per-conversation rate, at cost
Who we work with

Built for how Indian sellers actually operate

D2C fashion and home textiles

High cart abandonment, heavy repeat purchase, seasonal campaigns.

Amazon and Flipkart sellers

Marketplace order volume with no direct line to the customer.

Manufacturers and B2B suppliers

Enquiry response speed, dealer order status, collections reminders.

Food, FMCG and wellness

Subscription reminders, reorder prompts, delivery windows.

Jewellery and high-consideration

Long buying cycles that need follow-up without being pushy.

Services and clinics

Appointment confirmations and reminders that reduce no-shows.

Straight answers

WhatsApp Business API questions, answered honestly

What is the WhatsApp Business API and how is it different from the Business app?

The WhatsApp Business app is a free mobile app for one person answering chats by hand. The Business API is the official platform for businesses that need automation, multiple agents, and messages triggered by real events like an order being dispatched. A number can be on one or the other, not both — so moving to the API means migrating your existing number.

Can you send WhatsApp messages to a purchased list?

No, and neither can anyone else legitimately. Marketing messages require explicit, timestamped opt-in that the recipient can withdraw, and messaging DND-registered numbers carries TRAI exposure on top of the risk of your account being banned. Any agency offering to blast a bought list is selling you a ban. We build a real opt-in list instead.

What can I send without prior opt-in?

Utility messages to existing customers — order confirmations, shipping and delivery updates, payment reminders. These still need approved templates but not marketing consent. For most sellers this is where the majority of the value sits anyway.

How much does WhatsApp Business API cost in India?

There are two costs: our setup and management fee, and Meta's own charges. Meta bills by conversation category, with marketing costing several times more than utility. India was still on per-conversation pricing in early 2026 while some markets had moved to per-message billing. We pass Meta's charges through at published rates with no markup, and model your likely monthly cost before you commit.

How long does setup take?

Most accounts go live in 10 to 14 days. The variable is Meta business verification, which depends on how quickly your documents come back and how clean your business registration details are.

Why do WhatsApp templates get rejected?

Usually promotional language inside a utility template, unclear variable use, or a category mismatch. Each rejection costs about a week, so we write to the rules and flag the lines that will fail before submission.

What if my order volume is too low to justify it?

We'll say so on the first call. Below roughly 300 orders a month the setup rarely pays for itself, and a well-run WhatsApp Business app with a good order-tracking sheet will serve you better. We'd rather tell you that than sell you something you don't need.

Tell us what you sell. We'll tell you if this is worth it.

Send your WhatsApp number and what you sell. Within one working day we'll tell you whether the API makes sense for your volume — and if it doesn't, we'll say so and you'll hear nothing further.

eWebConnect · 321, Near PNB, Main Road, Burari, North West Delhi 110084 · +91 99710 60248